1984- Gordon Bowker's love for coffee and what attracted people.

The reason Starbucks attracted the people it did - and certainly the reason it had the reputation it did - was because its pursuit of quality and excellence without compromise awakened the native human drive to be one's best among those who worked there. Attached are some photos of Gordon's fantastic full page ads for Arabian Mocha and Java, along with a selection of the consumer brochures (Kevin Knox) wrote and the long-defunct newsletters some of you will remember from way back when.